Today Show Segment on Camel Milk

Camel milk is joining the list of alternatives to milk from a cow.

NBC’s Sarah Harman reports

Camel milk has been a staple in the middle east for centuries. According to the report, "the west is waking up to the white gold," due to celebrity endorsements and trendy restaurants.

Weekend TODAY’s Sheinelle Jones, Peter Alexander and Dylan Dreyer try it for themselves. "We say, not bad. Go for it."

Camel milk account for 3% of the global dairy market but sales are growing fast! "Tastes like milk. A little bit grassy," @SarahHarmanNBC.

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